Is it just me, or is everyone getting in on this whole Canada 150 thing? I mean, I get it. Big anniversaries like this don’t come around all that often, so when they do, you really want to celebrate.
But don’t you think the number of companies using it as a way to sell more products is maybe a little excessive? It definitely makes sense for a quintessential Canadian company like Labatt’s Brewing, who have been making beer in Canada for longer than it’s actually been a country. For them to slap a “1” onto the logo for their classic “50” beer kinda makes sense.
— Labatt Breweries (@Labatt170) May 19, 2017
See, that makes a lot of sense to me. Even Kim Mitchell, who will of course be providing the music for our Canada 150 celebrations at Del Crary Park, has references to Labatt 50 in his music:
“Alka Seltzer, Tang and a 50… It’s all over… Hangover”
I wonder if he’ll change the lyrics to reflect the new branding.
Another Canadian company that got in on the Canada 150 branding is Crown Royal. The Gimli, Manitoba-based whisky maker is known for their distinctive purple felt-like bag that you’ll often find housing the bottles in stores. Looks like they’ve redesigned the bag for this year’s anniversary:
Crown Royal was created back in 1939, to celebrate the visit of King George VI and Queen Elizabeth to Canada. pic.twitter.com/U1l4xYLacZ
— LCBO (@LCBO) June 23, 2017
When you get the story of the reason Crown Royal was created in the first place, it makes sense that they would celebrate Canada’s big birthday in this way. I’ll be honest, though… I feel like it’s a little bit tacky compared to the classic purple and gold, but that’s just me.
Okay, so there’s two examples of companies (both booze-related, I know, but there are plenty of other examples out there) for whom it makes sense to buy into the Canada 150 hoopla.
Where I think it makes a little less sense is when an American company decides to try and cash in on the patriotism of its customers to the north. Don’t get me wrong – I think its great that KFC is doing this little thing – but it does seem a bit contrived.
This little thing they’re doing? Well, they’ve temporarily changed their name in Canada.
— HuffPost Canada (@HuffPostCanada) June 26, 2017
If you can’t make it out on the sign of that Saskatoon KFC location, the sign now says “K’ehFC.” It sounds pretty much exactly the same, which I guess means its only purpose was to inject a little Canadiana into a brand that literally states its American homeland in its name. It’s Kentucky Fried Chicken, after all. You know, when I visited/drove through Kentucky 5 years ago, I was convinced all the KFC’s would just be “FC.” Sadly, I was wrong.
— K’ehFC (@kfc_canada) June 26, 2017
Just my two cents here, but I think if KFC really wants to appeal more to Canadians (and I think there’s already a pretty fair amount of appeal there already), maybe consider bringing back our homeboy Norm MacDonald as Colonel Sanders?!
By the way, that’s not actually Norm MacDonald at the 2 minute mark as you may have noticed. That’s fellow SNL alum (and fellow Colonel Sanders) Darrell Hammond.
I bet they’d have all kinds of success if they ran these kinds of campaigns constantly here in Canada.