When it comes to selling your car, there are plenty of ways to let people know it’s for sale. I remember as a kid grabbing those Auto Trader-style magazines and thumbing through them, imagining myself buying any of those cars. Auto Trader still exists, but I figure most people these days go straight to posting their ads on Kijiji or Craigslist. How do you make your ad stand out in a sea of similar car ads though?
Well one way to do it that I’ve seen work quite well is to produce an awesome video ad to bring attention to it. You may have seen some of these videos floating around, but here are a few of my favourites.
First, a Swedish ad looking to sell a 1993 Volvo 245GL:
Part of the appeal is that it was shot like a stereotypical new car commercial, and much like those commercials would specifically advertise new or game-changing features, it advertises the fact that this car is equipped with “both an inside AND an outside,” and a “Curly exhaust.” Not sure I’d have included the part about Hepatitis B in the ad, but the car sold so the buyer must have appreciated the transparency.
Here’s another one that’s along the same lines, advertising a 1996 Nissan Maxima GLE, complete with professional voiceover!
That last one actually led to Nissan buying the car back and restoring it to like-new condition!
Another used car ad has gone viral lately that takes what these ads do, and kicks it up a notch. If we are to believe this video, this 1996 Suzuki Vitara has been to Jurassic Park, explored under the sea, and even visited the moon!
Okay, yes, it does acknowledge that it hasn’t really been all those places. Excellent work by someone who knows their way around CGI makes that video really grab your attention, though.
You know, since we’re on the topic… I’ve actually got a car right now that happens to be for sale. This seems like as good a spot as any for a shameless plug.
While I haven’t really taken the time to put some sort of epic video together, that’s my 2000 Volkswagen Cabrio… And it can be yours! Check out the Kijiji ad for more details or to contact me. It’s a seventeen-year-old car, so it helps if you’ve got some knowledge when it comes to working on cars. It also wouldn’t be a bad starter car either though. Don’t worry – if you mention the words “Starter Car” to me about it, I definitely won’t treat you like Dennis Reynolds would…