After nine years, Dos Equis beer has decided that maybe “The World’s Most Interesting Man” isn’t so interesting anymore.
Mexican beer brand Dos Equis is letting go of its current spokesperson 77-year-old Jonathan Goldsmith, replacing him with a new “Most Interesting Man in the World” who will appear in commercials later this year.
What an amazing ad campaign it’s been for Dos Equis. It all started in 2007 and sales continually grew year after year.
In his last Dos Equis commercial , The Most interesting man in the world is shipped off in a rocket on a one-way trip to Mars. He says, “Stay thirsty, my friends,” for the last time as the rocket takes off.