When it was announced that Sting would be the musical guest, the general public and NBA players alike reacted with a head scratch.
Why Sting? I mean, sure, he’s a hugely accomplished musician who has certainly had his share of success… The thing is, he’s a classic rock act – and classic rock is not exactly the favourite music genre of the majority of NBA fans and players. In fact, I remember seeing reactions of players leading up to the game who didn’t even know who he was. Don’t get me wrong – I really appreciate Sting, I just know that many of the core demographic the NBA is going for are not familiar with him. The NBA traditionally goes with whatever pop stars are huge at any given time for their entertainment, and plenty of folks think that should have been the case here… Like for example, Toronto’s own Drake who is the Raptors’ “global ambassador.” Other good Canadian options would have been The Weeknd … or *shudder* Justin Bieber. A 65-year-old British guy? Maybe not the best fit.
But that’s kinda the point. It was explained that the NBA already has their target demo locked down, and that perhaps naming Sting as the halftime entertainment was an attempt to attract viewers who wouldn’t traditionally watch the game – older classic rock fans.
— CP24 (@CP24) February 15, 2016
However, since if you’re here, you’re more than likely a classic rock fan who appreciates Sting, you’re in luck! I’ve got the video of his performance – and it’s a pretty good one – right here:
Someone should have told Carmelo Anthony not to look so excited during that intro!
— Becca Laurie, PI (@imbeccable) February 15, 2016
There was plenty of pretty predictable reaction on Twitter. You can see some of those tweets HERE.
Or, you know, just sit back and enjoy the show!