Yesterday I got my first pumpkin spice latte of the season. And it was good.
Not to be one of THOSE people, but I feel like I was on this #PSL bandwagon before all the hype.
Alright so I’m one of those people, but DID YOU KNOW that the pumpkin spice latte came out in 2003, and Starbucks says that there have been over 200 million sold since then.
AND last year $308 million was spent on pumpkin-flavoured products in the US alone! I say “flavoured” because there is no actual pumpkin in a #PSL.
Here’s a really informative piece from Vox, aptly titled — The Greatest Trick Capitalism Ever Pulled Was Making You Want a Pumpkin Spice Latte.
In the meantime, I’m going to invest in pumpkins. I got a feeling they’re going to peak right around January. Then, bang! That’s when I’ll cash in.